Similar to any business, a calling card business also seeks high revenue, customer loyalty, and other business benefits. The secret of success for any business can be different, but there are some strategies that a business in a specific industry can use to gain business advantages and success. A calling card solution often makes it easier for businesses to generate revenue, but there are several other factors that a calling card solution provider can consider to boost business success.
In multiple ways, a business can boost revenue and retain customers. This article shares the top tips and secrets to boosting revenue and customer loyalty in a calling card business.
1. Dividing revenue model into different types of fees
The sole model of generating revenue on an ongoing basis for a business is applying different types of fees or charges. The calling card business can apply different types of fees to provide the connection and ongoing services.
Some of the most common types of fees that a majority of businesses using the best VoIP calling card software apply:
- Calling card cost: A calling card can be a prepaid or postpaid card similar to a SIM card and one has to pay for the card to start leveraging the advantages of the calling card mechanism.
- Setup fee: Along with the card, a service account setup can also be charged to increase revenue from the customer. Some providers also call it an activation fee or an activation fee can be added depending on the provider and target audience.
- Usage fee: It is also referred to as a service fee. This is the cost per call. In the case of prepaid cards, this fee will be deducted from the balance after each call. On the other hand, in the case of a postpaid calling card, the total cost of a call will be added to the bill of the customer, which he or she needs to pay at the end of the billing cycle.
- Surcharge fee: If a calling card solution provides a calling card that is used at a public pay phone, then the provider can apply a surcharge fee.
- Daily charge: This is a daily fee deducted from the balance of the user to keep the card active and use services.
- Weekly or monthly fee: There are some calling card solution providers that charge a weekly or monthly fee for using domestic or international calling services and receiving flawless quality of calls.
- Feed based on time condition: The providers increase or decrease the cost per call depending on the time of the day. For example, during peak hours, the cost per international call would be higher than calling during nighttime, which is often free time.
- Maintenance fee: This fee is applied by some of the companies to keep service active and provide quality calling.
- Value based usage fee: This is the charge applied by the service providers to keep the service active and provide certain predefined value based services.
- Multiple call fee: Some providers define that if a caller is using VoIP calling card software, then he or she must use a certain balance in a single call. However, some consumers make more than one call and use that amount. In this case, the provider would charge a penalty fee depending on the contract with the provider.
- Minute rounding: It is another type of charge charged by the providers. It ensures that if a customer has disconnected the call at a certain number of seconds, the charges will be applied as per the round number of the minute. For example, if a call disconnects at 1 minute 47 seconds, then the call would be charged based on 2 minutes.
A majority of calling card service provider companies make money from these charges and customers are happy to pay them if the proper breakup is given along with a good quality of service.
Calling Card Solution Provider
2. Offer value added services
A calling card company can also charge customers for value added services such as priority calling, high quality calls, etc. Some companies also offer to use added features in the calling card software or opt for value added services like a virtual assistant to receive the required help to efficiently use this VoIP calling card platform and receive exceptional customer support services. This is another way to increase revenue and keep customers happy with the service you offer.
3. Charge for upgrade and add-on
The calling card business owner can also charge clients for upgrading their existing system or account. For example, if a customer upgrades from a lower plan to a higher plan of subscription, he or she can be charged for upgrading to a higher plan. Likewise, if a customer uses added services like a mobile SIP dialer, then the provider can charge for the mobile SIP dialer. There can be multiple add-ons that a provider can offer to increase revenue.
Concluding notes
You might wonder that a customer may not like to pay an added fee or would leave your brand, but these are all strategic charges and clients would be happy to pay for them. All calling card solution providers charge varied fees to their clients. Thus, you can also charge different types of fees from your clients.
The quality of service and offerings can help in increasing customer loyalty even if you charge for it. Thus, there is nothing to worry about. You can keep your business running and customers happy with the best VoIP calling card platform and the right strategy.
If you are looking for reliable and feature rich calling card software, then we can help you. We have the most advanced calling card solution that can be used to run your prepaid or postpaid calling card business. It also offers an integral VoIP billing solution, which simplifies the application of different fees and charges to let you apply business strategies to make money and retain customers. To know more about our solution and to talk to our business team, contact us.
